Earlier this week the Canadian company PornHub presented their finalists for their American ad campaign, and to be honest I was unimpressed:
Aside from the few cute visual representations of masturbation habits in today’s western culture…the finalist submissions…were overly vague…and not at all sexy, in my opinion.
I mean porn is supposed to be sexy, right? Or at the very least indicative of the erotic…
These felt…cold and slightly glib…one was overtly sexist and insinuating violence towards women (Yes, I get the joke, it just wasn’t that funny):
I mean is this a rap video? What are we selling here? Children’s toys? Rape? I AM CONFUSED.
Because according to this…women don’t watch porn and hate it when their boyfriends/male partners do…huh?
And did you know that masturbating to porn on Pornhub is parallel to being a hipster?!?
I got you though, it’s all about self love, right?
And being a pervert…Values I can grasp and really hold onto!
Still, overall I thought these ads were a fail and was disappointed. If the media at large thinks we Americans are this dull and misogynistic when it comes to sex (and maybe by and large we are)…how does the media overseas understand their consumer base? The simple answer is: with A LOT MORE HUMOR…
and a bit of crassness…
in that fabulously dry British way…
Charmingly naughty, I would say.
Further, I the found ads for the Japanese store Condomania to be creative and to the point (something lacking in the American ads):
Listen, of course I understand that this is media’s take on our sexuality…and it’s as much a product of regulation and consumerism as it is a reflection of culture…but, I can’t help but think…we could have done better with this America…we could have done better:
Have a great Holiday weekend, xxx dr.c.
(Images supplied by: Panda Life Studios)