Repost via The Examiner interview (by Sarah Afshar):
When it comes to embracing freedom in a fun and sexy way, Pastease knows all about it. Created over a decade ago, this amazing pasties brand lets your spirit shine proudly. Whether you are a burlesque dancer, an exotic dancer, a raver or just a regular gal looking to spice up your love life, Pastease allows you to explore your inner tease. Recently, I had the opportunity to talk to Stephanie from Pastease. Here is what she had to tell me…
Sarah Afshar: Hello Stephanie. How are you? Tell me a little more about the Pastease brand…
Stephanie Pastease: I’m doing great! How are you? Pastease is our online business, we make self adhesive nipple pasties. All of our styles are made with medical grade, latex free, waterproof adhesive. We’ve been making these since 2002 in the good ole USA!
SA: Behind every great creative genius lies a major source of inspiration, a major source of influence. I have to ask, what inspired you to create Pastease?
SP: My husband used to frequent the Lake Havasu scene. Women were getting ticketed for going topless regularly. Todd started looking into the various laws around the US regarding toplessness. As it turns out, most states only require the nipple to be covered for women to go topless. The idea was born! He originally started selling them in small quantities, the sales would cover beer and gas money for a weekend out on the lake. From there, he grew the brand by creating a website and attending various Lingerie Trade Shows. Several distributors picked up Pastease brand Pastease. From that point on the brand has steadily grown.
You offer an array of pasties in so many themes and varieties. What are the most popular right now? We offer a huge variety of shapes and styles, there’s something for everyone on our site. We have a few styles that are popular year round and others that are that gain popularity around upcoming holidays. Right now our Leaves, Pizza, Red Glitter Hearts, Aliens, and Shamrocks are super popular!
SA: Everyone from burlesque dancers to ravers to exotic dancers to regular women (like myself) use pasties from the Pastease brand. Let’s not forget the men who love them too. As a fan of the brand, I think it is so amazing.
SP: Thank you! We love that we have such a diverse group of women and men that enjoy Pastease.
SA: I noticed that you have a special line called Tease. Tell me a little more about this line and how it is different from the pasties already available through the Pastease brand…
SP: We started Tease about a year ago. We wanted to offer a product that would reach out to a different end user. Pastease has bright, crazy packaging that doesn’t always speak out to the bride to be or the woman trying pasties for the first time. This time around, we went with fashion forward packaging and styles with a more seductive look and feel. Pastease is all about Sexy Fun Freedom. Tease is all about Soulful Seduction. In the end, we found that a lot of the same people enjoy Tease as much as they enjoy Pastease. A lot of the stores we sell to are selling both lines, as well. I have found when showing the two lines at trade shows, to friends and family that they usually gravitate towards one package or the other though. Internet shopping and shopping at your local favorite boutique are two different experiences. I think it’s only when shopping and touching the different packages is when the underlying themes and packages call out to different people. Both lines are made with love and the same medical grade adhesive.
SA: When it comes to creativity, it is definitely in your forte. I can tell that when you created the merkins, you definitely embraced it in more ways than one. For those women reading this interview, can you explain what pasties are?
SP: We started making the merkins for people that wanted to bare as much as possible. Our strapless bikinis are for those that love rocking micro bikinis. We fondly call Pastease + merkin a strapless bikini. Merkins are meant to be worn over the bikini area, but we’ve found that a lot of customers like wearing them as a triangle top bikini. Like most of our Pastease fans, we found that people come up with the most creative of uses for our products. The merkin also works great as a pant liner for those wanting to go commando, but want to feel a little less naked, just peel and stick to the inside of your pants. I’ve also had a marathon runner use the merkins on the inside of his thighs for prevention of chaffing.
SA: Can you really customize your own pair of pasties? Tell me a little more about this…
SP: Yes, you can! For many years we’ve been custom imprinting large quantities of Pastease for the topless pools in Vegas as well as, the various business, parties, clubs, personalities, etc. We now offer customs to anyone wanting as little as 5 pair. You can visit our custom page here. It’s super easy to order, pick your shape, color and upload the image you’d like! Since we started offering them in smaller quantities, we’ve done them for birthdays, anniversaries, and so on.
SA: So, if a guy who is a Pittsburgh Steelers fan, a Denver Broncos fan, a New England Patriots fan, or a fan of anything that includes specific fan colors decides to surprise his wife, fiancé, girlfriend, or friend with pasties that represent those colors, he can do that?
SP: He sure can! We offer a large variety of sports themed colors. We had a lot of requests for these over the years and our sports fans are happy to see these.
SA: Other than the official website, where can you find Pastease pasties?
SA: When it comes to sizes, you offer virtually every size for every woman out there. I just love that you embrace diversity. I have to ask, what do you think about the diversity in the lingerie industry?
SP: What’s not to love about diversity?! Sexiness comes in all shapes and sizes. We love offering something that brings out the inner goddess in us all. By offering so many shapes and sizes, I feel we are able to ignite the inner tease in every woman out there. I think the lingerie industry offers a lot of diversity. Black lace is no longer the only sexy thing out there for women. You see everything from neon fishnets body suits to sheer vintage style babydolls that are sexy. We, of course make a Pastease that can be paired with any piece of lingerie.
SA: How can pasties spice up your love life?
SP: Pastease are great for spicing up your love life. Some of my favorite tips and stories for turning up the heat are get one of our glow styles and play glow tag or turn all the lights off and come into a room with two bouncing stars or hearts. Here’s a video I did a few years back about our glow styles. Another idea is to put a pair on before a date night. Let your partner know what you have on at dinner or maybe even text them a picture. The excitement and heat will continue to brew until you are able to rock out with your pasties later that night. Most importantly, Pastease make the person wearing them feel sexy, sultry and empowered. When we feel good, we look good. When we feel sexy, the world can hear our silent purrs. Pasties are the equivalent to getting a new sexy matching bra and panty, no one needs to see them or know you have them on for you to feel good. Sometimes we just need to turn up the heat for ourselves.
SA: For all of those women reading this interview, what would you like them to know? What is next for Pastease?
SP: I want every woman on the planet to know she is nothing short of a goddess. Love yourself, take care of yourself, nurture yourself, compliment yourself, and fix up for yourself. We live in a time where advertising leads us to being sexy for others, impressing others, be any and everything for others, but that is so wrong. When you love yourself, that love radiates out of you and shines onto the world around you. Know that. Embrace rocking your inner goddess and everything will fall into play perfectly. When I honor myself, my attractions, do, wear and eat things that make me feel good, I feel and look my best. What’s next for Pastease? I can’t give you all my secrets. You can expect a bunch of sexy, fun styles over the next few months and of course more shiny, sexy things too! I’ll just say there is something for everyone in our next set of new styles, the foodie, the hippie, the disco queen and so much more.