DC & Marvel Unite to Fight: for Breast Cancer Awareness Month (October)

Last year’s ALCC (Associacao da Luta Contra o Cancer) campaign for Breast Cancer Awareness Month used busty comic book heroines to encourage young women to perform self-breast exams.

The ad read:

“When we talk about breast cancer, there’s no women or superwomen. Everybody has to do the self-examination monthly. Fight with us against the enemy and, when in doubt, talk with your doctor.”

I actually think it’s quite brilliant, if you can get past the general misogyny of comics in general, which to be honest I don’t think are any more or less stereotypical of desired female attributes than they are of men’s. The idea being I suppose that through identifying with these heroines’ behaviors change will occur, “If Cat Woman can get breast cancer, so can I!”

Not to mention it does look rather hot, these representations of exaggerated agressive female sexuality touching themselves….Hey at least I’m being honest!

Now girls, take care of your girls!



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